Why change to UX?
I spent 15 years of my career in the world of creative staffing, both on the staffing agency side and the digital marketing client side. In 2000, after filling my first Information Architect role, I fell in love and came to the conclusion that should I start all over, that's what I wanted to do. In 2014 the moment presented itself and I made the leap.
“You cannot simply put something new into place. You have to absorb what you see around you, what exists on the land, and then use that knowledge along with contemporary thinking to interpret what you see.”
What I love about UX
More than anything, I love solving problems. The trickier the problem the better. There's no greater thrill than to sit down with a client to help unravel their ideas, then sitting down with a user to learn about their pains, and begin putting the two together. I consider myself lucky to have made such a passionate pivot in my career.